May
19
Best Buy (Re)Launches CinemaNow – Will tie service to broadband-connected electronics
Movie rentals will cost $2.99 to $3.99, and the service will also sell films for sale from $9.99 to $19.99. According to Beset Buy, they still don’t see broadband film delivery really impacting DVD sales until 2012, though they clear want to get their foot in the door.
Created in 1999 as little more than a placeholder for Holywood’s broadband video delivery ambitions, Cinemanow has a long history of simply not being a a very good product. The service was loaded with DRM, suffered from a limited catalog and was ridiculed for years. It was ridiculed more intensely after Cinemanow introduced a DVD burning feature that never worked. After spending most of a decade failing, the company was bought in 2008 by Sonic Solutions, and in 2009 was merged with Hollywood’s other, largely unsuccessful service, Movielink. Now CinemaNow has become the cornerstone of new broadband video ambitions by Best Buy:
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Original story here.